Reactive Creative

Terms of Use

June 2020

This website is operated by reactive creative and is registered in England, United Kingdom. ("Company").

These terms of use ("Terms") govern the access, browsing and use by the users ("User" or "Users", as applicable) of, including any of its subdomains and/or sections ("Website"); as well as the services rendered through the Website ("Service" or "Services", as applicable) which include the download and use of certain content.

Accessing and using the Website implies that the User has read and accepts to be bound by these Terms without exception. In case the User does not accept the Terms or have any objection to any part of the present Terms, the User must not use the Website.

The Company may modify the Terms at any time and thus we recommend that the Terms are reviewed on a regular basis by the User. The date at the beginning of these Terms refers to the latest update of these Terms, which will be applicable from the date of publication.

Some Services provided through the Website may be subject to specific conditions or instructions that must be accepted by the User prior to the provision of the relevant Service. These specific conditions may be imposed by the Company or by third parties. Such specific conditions shall apply in addition to the Terms and, in case of conflict, shall supersede the Terms. Accordingly, the User must read and accept such specific conditions before the provision of the relevant Service.

Likewise, in respect of collection and processing of personal data, the Privacy Policy will apply.


Acceptance of Terms

  1. You agree to and are bound by the terms and conditions set forth below and in any modified or additional terms that Reactive Creative. ("Reactive Creative ") may publish from time to time (collectively, the "Terms of Use"). If you do not agree to all of the terms and conditions contained in the Terms of Use, do not access or use this Site.

  2. Reactive Creative may change these Terms of Use from time to time. Your continued access or use of the Site constitutes your acceptance of such changes. Your access and use of the Site will be subject to the current version of the Terms of Use, rules and guidelines posted on the Site at the time of such use. Please regularly check the "Terms of Use" link on the home page of to view the then-current terms. If you breach any of the Terms of Use, your license to access or use this Site shall automatically terminate.


Intellectual Property; Limited License to Users

  1. Subject to your compliance with these Terms of Use, any applicable license agreement with Reactive Creative, and the law, you may access and use the Site. Reactive Creative remains the sole owner of all right, title, and interest in the Site and reserves all rights not expressly granted under these Terms of Use. Reactive Creative may modify, replace, or discontinue the Site or any part thereof at any time, for any reason, with or without notice, in Reactive Creative’s sole discretion. Reactive Creative provides the Site on an "as is" and "as available" basis.

  2. All content on this Site, including but not limited to Images, footage, music, and related metadata (collectively the "Reactive Creative Content"), as well as the selection and arrangement of the Reactive Creative Content, are protected by copyright, trademark, patent, trade secret and other intellectual property laws and treaties. Any unauthorised use of any Reactive Creative Content violates such laws and this Terms of Use. Except as expressly provided herein or in a separate license agreement between you and Reactive Creative, Reactive Creative does not grant any express or implied permission to use the Site or any Reactive Creative Content. You agree not to copy, republish, frame, link to, download, transmit, modify, adapt, create derivative works based on, rent, lease, loan, sell, assign, distribute, display, perform, license, sublicense or reverse engineer the Site or any Reactive Creative Content. In addition, you agree not to use any data mining, robots or similar data and/or image gathering and extraction methods in connection with the Site or Reactive Creative Content.

  3. Unless you enter into a license agreement with Reactive Creative you may not download, distribute, display and/or copy any Reactive Creative Content.

  4. You may not remove any watermarks or copyright notices contained in the Reactive Creative Content.


Reactive Creative Trademarks

  1. For the purposes of these Terms of Use, the term, "Trademark(s)" means all common law or registered trademarks, logos, service marks, trade names, Internet domain names, or other indications of origin now or in the future used by Reactive Creative.

  2. Nothing contained herein grants or shall be construed to grant you any rights to use any Reactive Creative Trademark, unless expressly conferred by these Terms of Use.

  3. You agree that you will not use Reactive Creative's Trademarks in any manner that might tarnish, disparage, or reflect adversely on such Trademarks or Reactive Creative.

  4. You agree that you will not contest or otherwise challenge (e.g., in any legal action or otherwise), or assist or encourage any other person or entity to contest or challenge, the validity of any of Reactive Creative Trademarks or the Trademark rights claimed by Reactive Creative.

  5. You agree that you will not use any Reactive Creative Trademark or any variant thereof including misspellings) as a domain name or as part of a domain name regardless of the top-level domain, or as a metatag, keyword, or any other type of programming code or data.

  6. You may not at any time, adopt or use, without Reactive Creative's prior written consent any word or mark which is similar to or likely to be confused with Reactive Creative's Trademarks.

  7. The look and feel of the Reactive Creative website, including all page headers, custom graphics, button icons, and scripts, is the trade dress and/or trademark or service mark of Reactive Creative and may not be copied, imitated or used, in whole or in part, without the prior written consent of Reactive Creative.

  8. All other trademarks, product names, and company names or logos used or appearing on the Reactive Creative website are the property of their respective owners. Reference to any products, services, processes or other information, by trade name, trademark, manufacturer, supplier or otherwise does not constitute or imply endorsement, sponsorship or recommendation thereof by Reactive Creative, unless expressly so stated.

  9. You may not use a Reactive Creative trademark, logo, Image or other proprietary graphic of Reactive Creative to link to the Reactive Creative website without the prior written consent of Reactive Creative.

  10. You may not frame or hotlink to the Reactive Creative website or any Image without the prior written consent of Reactive Creative.

Information You Provide

  1. Reactive Creative (or third parties acting on its behalf) may collect information related to your use of the Site. Third-party platforms through which you access the Site may collect information related to your use of such third-party platform and make such information available to Reactive Creative subject to your agreement with the applicable third-party platform. Reactive Creative’s collection and use of all such information shall at all times conform to this Terms of Use, the Reactive Creative Privacy Policy, and applicable law.

  2. Reactive Creative will use and protect your personal information, such as your name and address, in accordance with the Reactive Creative Privacy Statement, the contents of which are incorporated by reference into these Terms of Use.


Your Content

  1. For any image, footage, text, audio, or any other content that you upload or post to the Site (“Your Content”), you represent and warrant that: (i) you have all necessary rights to submit Your Content to the Site and grant the licenses set forth herein; (ii) Reactive Creative will not need to obtain licenses from any third party or pay royalties to any third party with respect to Your Content; (iii) Your Content does not infringe any third party's rights, including intellectual property rights and privacy rights; and (iv) Your Content complies with these Terms of Use and all applicable laws.

  2. By uploading Your Content, you grant Reactive Creative a limited, worldwide, non-exclusive, royalty-free license and right to copy, transmit, distribute, publicly perform and display (through all media now known or hereafter created), and make derivative works from Your Content for the purpose of allowing you to edit and display Your Content using the Site and archiving or preserving Your Content for disputes, legal proceedings, or investigations. The above licenses will continue unless and until you remove Your Content from the Site, in which case the licenses will terminate within a commercially reasonable period of time. Notwithstanding the foregoing, the license for legal archival/preservation purposes will continue indefinitely.

  3. You may not upload, post, or transmit any video, image, text, audio recording, or other content that:

    • Infringes any third party's copyrights or other intellectual property rights or any right of publicity or privacy;

    • Contains any pornographic, defamatory, or otherwise unlawful or immoral content.

    • Exploits minors;

    • Depicts unlawful or violent acts;

    • Depicts animal cruelty or violence towards animals;

    • Promotes fraudulent schemes or gives rise to a claim of deceptive advertising or unfair competition; or

    • Violates any law, statute, or regulation.

  4. You may not use any Reactive Creative Content for any purpose without first obtaining a license to use such Reactive Creative Content. Any use of Reactive Creative Content by you shall be governed by the applicable license agreement separately entered into between you and Reactive Creative. Displaying and/or distributing to the public any watermarked or unlicensed Reactive Creative Content (whether incorporated into a derivative work or alone) constitutes copyright infringement.


  1. You agree that you shall not:

    • Engage in any conduct that shall constitute a violation of any law or that infringes the rights of Reactive Creative or any third party.

    • Violate any applicable laws or regulations related to the access to or use of the Site, or engage in any activity prohibited by these Terms of Use.

    • Violate the rights of Reactive Creative or any third party (including rights of privacy and publicity) or abuse, defame, harass, stalk or threaten another.


Restriction and Termination of Use

Reactive Creative may block, restrict, disable, suspend or terminate your access to all or part of the Site and/or Reactive Creative Content at any time in Reactive Creative's discretion, without prior notice or liability to you. Any conduct by you that, in Reactive Creative’s sole discretion, restricts or inhibits any other person or entity from using or enjoying the Site is strictly prohibited and may result in the termination of your access to the Site without further notice.

Links to Third Party Sites

In the event that the Site is available through any third-party platform, or if Reactive Creative provides links from the Site to any third-party platform or permits any third party to link from its platform to the Site, you understand and agree that Reactive Creative makes no warranty of any kind, express or implied, and accepts no responsibility for any content or practices of such third parties or their platforms. Such platforms are not under the control of Reactive Creative, and Reactive Creative provides and/or permits these links only as a convenience to you. The inclusion of any link does not imply affiliation, endorsement, or adoption by Reactive Creative.

Warranties, Disclaimers and Returns

  1. Your use of the Site is at your own risk. The Site is provided by Reactive Creative under these terms of use "as is" without warranty of any kind, either express, implied, statutory or otherwise. Reactive Creative expressly disclaims any and all warranties of any kind, whether express or implied, to each and any service available from the Site, including, but not limited to the implied warranties of merchantability, fitness for a particular purpose, non-infringement, and any other warranty that might arise under any law. Without limiting the foregoing, Reactive Creative makes no warranty that: (i) the Site will meet your requirements; (ii) access to the Site will be uninterrupted; (iii) the quality of the Site will meet your expectations; and (iv) any errors or defects in the site, services or materials will be corrected. Reactive Creative makes no representations or warranties that the Site will be permitted in your jurisdiction, that any of Your Content submitted by you will be available through the Site or will be stored by the Site, that the Site will meet your needs, or that Reactive Creative will continue to support any particular feature of the Site. To the extent any disclaimer or limitation of liability does not apply, all applicable express, implied, and statutory warranties will be limited in duration to a period of thirty (30) days after the date on which you first used the Site, and no warranties shall apply after such period.

  2. Due to the nature of the products sold being digital, unless there is an error on behalf of Reactive Creative, returns will not be issued.

  3. All animations sold are tested to work when uploaded directly to the relevant social media platform. We cannot be held responsible for third party social media management platforms or how they process the animations.



  1. You agree to defend, indemnify and hold harmless Reactive Creative, its subsidiaries, affiliates, licensors, employees, agents, third party information providers, Submitters and independent contractors against any claims, damages, costs, liabilities and expenses (including, but not limited to, reasonable legal fees) arising out of or related to your conduct, your use or inability to use Site, your breach or alleged breach of the Website Terms of Use or of any representation or warranty contained herein, your unauthorised use of the Reactive Creative Content, or your violation of any rights of another.


  1. Any controversy or claim arising out of or relating to this Agreement, or the breach thereof, shall be settled by binding arbitration, rather than in court, and judgment on the award rendered by the arbitrator(s) may be entered in any court having jurisdiction thereof or having jurisdiction over the relevant party or its assets. The place of arbitration shall be the United Kingdom. The language of the arbitration shall be English. There shall be one arbitrator. Each party shall bear its own costs in the arbitration. Reactive Creative shall also have the right to commence and prosecute any legal or equitable action or proceeding before any court of competent jurisdiction to obtain injunctive or other relief against you in the event that, in the opinion of Reactive Creative, such action is necessary or desirable.

  2. These Terms of Use are governed by and shall be construed in accordance with the laws of the United Kingdom, without respect to its conflict of laws principles.

  3. In the event of any conflict between these Terms of Use and any license agreement you enter with Reactive Creative, the terms of such license agreement shall control.

  4. These Terms of Use shall be construed neither against nor in favour of any party, but rather in accordance with the fair meaning of the language hereof. The invalidity or unenforceability of any part of these Terms of Use shall not affect the validity or enforceability of the balance hereof.

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